Описание

The So What Strategy Revised Edition

Артикул Маркета

102192893247

ISBN

9780648402565

Год издания

2019

Обложка

мягкий

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все характеристики

Пэй

3 326 ₽

–44%

–200 ₽

С доставкой по клику

Заказ от 1500₽

The So What Strategy Revised Edition

Задать вопрос

Пэй

3 326 ₽

–44%

Доставка Маркета

10 окт, по клику 0 ₽

Москва

10 окт, пункт выдачи 0 ₽

Москва

Быстрый возврат

О возвратах

Т8 Издательские Технологии

Магазин

4.7 1.2K оценок

19.2Kзаказов

613подписчиков

6лет на Маркете

О товаре

Описание

Печатная книга «The So What Strategy Revised Edition» в мягкой обложке, язык - английский. В книге 144 страниц, она напечатана на белой офсетной бумаге плотностью 80 г/м². Формат издания — 152x229 мм. Все книги аккуратно упаковываем в прочный трёхслойный непрозрачный картонный конверт.
So What?
Where's this going?
Why do I need to know this?
These are some of the most unnerving questions in business. How do you make sure this doesn’t happen to you? And how do you make sure business audiences actually hear what you have to say?
Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience – the CEO, the Board, peers – understands straight away?
In the revised edition of this practical book, Davina Stanley and Gerard Castles – communication strategists with decades of experience working with everyone from graduates through to the C-suite – reveal their proven approach. It’s all about using storylines to get to the ‘So what’ fast, and being able to make a case to back it up.
You can unlock the power of the ‘So what’ strategy by taking five steps, which are outlined in this book:
1. Understand why mastering storylining is worth the investment.
2. Learn how to use a storyline to identify and harness the ‘So what’.
3. Master the seven classic storyline patterns.
4. Use storylines to shape the communication you share.
5. Introduce storylining in your business.
Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, ‘So what? How does that help us?