The People's Typography

Name: The People's Typography
Brand: OMNIScriptum
SKU: 5951537032
Price: 1107 RUB
Availability: InStock

Артикул Маркета

5951537032

ISBN

9783659284069

Обложка

мягкий

Бумага

офсетная

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

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Москва

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Москва

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Т8 Издательские Технологии

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Описание

Печатная книга «The People's Typography» в мягкой обложке, язык - английский. В книге 112 страниц, она напечатана на белой офсетной бумаге плотностью 80 г/м². Формат издания — 152x229 мм. Все книги аккуратно упаковываем в прочный трёхслойный непрозрачный картонный конверт.
The People's Typography: A Social Semiotic analysis explores the relationship between a specific visual dialect generated in South African informal settlements ('township typography') and mainstream cultural production, specifically the field of South African print advertising. This study starts with the premise that 'township typography' is a complex visual dialect generated by various economic and historical factors within the South African landscape. These factors translate into the adoption of specific tools, application methods and set of skills when producing letterforms in the South African informal settlement - making 'township typography' a unique dialect, that can be distinguished from letterforms found within mainstream graphic design. Due to the social origin of this dialect, and it's distinct appearance 'township typography' has the capacity to evoke and appeal to specific social, cultural and demographic structures in South African society. The People's Typography: A Social Semiotic Analysis reveals a process by which these features are drawn into South African print advertising as the result of a complex process of incorporation and institutional consecration.