The Forbidden Marketing

Name: The Forbidden Marketing
Brand: OMNIScriptum
SKU: 5951623956
Price: 1123 RUB
Availability: InStock

Артикул Маркета

5951623956

ISBN

9783848485406

Обложка

мягкий

Бумага

офсетная

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The Forbidden Marketing

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Москва

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Москва

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Т8 Издательские Технологии

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Описание

Печатная книга «The Forbidden Marketing» в мягкой обложке, язык - английский. В книге 120 страниц, она напечатана на белой офсетной бумаге плотностью 80 г/м². Формат издания — 152x229 мм. Все книги аккуратно упаковываем в прочный трёхслойный непрозрачный картонный конверт.
Implementation of the European Lotteries Responsible Gaming Standards represents a very important step in the process of growth and development of one lottery. This book represents an exploratory based qualitative research study whose aim is to analyse the characteristics and the basic requirements of these standards in order to provide the answers to some of the following questions: Why are RGS important for one lottery? Which potential benefits can one lottery expect from the implementation of the RGS? Which potential difficulties can one lottery expect from the implementation of the RGS? Can one lottery reduce the potential negative effects of the RGS with the applicable marketing solutions from the industries of tobacco and alcohol beverages? This research is consisted out of the analysis of actual strategies of marketing of the industries of tobacco and alcohol beverages, and the analysis of experiences and know-how of lotteries from the region of Balkans. Summary of findings of this research is mutually combined and presented in the form of a model of marketing which is designed to aid the lotteries in reduction of all potential negative effects of the RGS.