Seller Reputation

Name: Seller Reputation
Brand: NOW
SKU: 6047166147
Price: 1063 RUB
Availability: InStock

Артикул Маркета

6047166147

Обложка

мягкий

ISBN

9781601981585

Бумага

офсетная

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

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2 041 ₽

–48%

–200 ₽

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Seller Reputation

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Пэй

2 041 ₽

–48%

Доставка Маркета

12 окт, по клику 0 ₽

Москва

12 окт, пункт выдачи 0 ₽

Москва

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Т8 Издательские Технологии

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Описание

Печатная книга «Seller Reputation» в мягкой обложке, язык - английский. В книге 96 страниц, она напечатана на белой офсетной бумаге плотностью 80 г/м². Формат издания — 156x234 мм. Все книги аккуратно упаковываем в прочный трёхслойный непрозрачный картонный конверт.
Seller Reputation introduces a unifying framework that embeds a number of different approaches to seller reputation, incorporating both hidden information and hidden action. This framework is used to stress that the way in which consumers learn affects both behavior and outcomes. In particular, the extent to which information is generated and socially aggregated determines the efficiency of markets.
After reviewing these theoretical building blocks, Seller Reputation examines several applications and empirical concerns. It highlights that the environment in which a transaction is embedded helps determine whether the transaction will occur and how parties will behave. Institutions, ranging from the design of online markets to norms in a community, can be understood as ensuring that concerns for reputation lead to more efficient outcomes. Similarly, the desire to affect consumer beliefs regarding the firm's incentives can help us understand strategic firm decisions that seem unrelated to the particular transactions they wish to promote.
Seller Reputation concludes by considering slightly different models of reputation that lie beyond the scope of this framework, briefly reviewing the somewhat sparse empirical literature and suggesting future directions for research.