Reward Management

Name: Reward Management
Brand: OMNIScriptum
SKU: 6048723067
Price: 1091 RUB
Availability: InStock

Артикул Маркета

6048723067

ISBN

9783836401395

Обложка

мягкий

Бумага

офсетная

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Т8 Издательские Технологии

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Описание

Печатная книга «Reward Management» в мягкой обложке, язык - английский. В книге 104 страниц, она напечатана на белой офсетной бумаге плотностью 80 г/м². Формат издания — 170x244 мм. Все книги аккуратно упаковываем в прочный трёхслойный непрозрачный картонный конверт.
At the moment, bonus programs - alone or in combination with other instruments
- are one of the most successful and most often used marketing instruments
in B2C markets, to retain customers by giving them a bonus for loyal
behaviour. The problem is that there is still little known about why customers
exactly participate in bonus programs and that especially the crucial aspect of
rewards management seems to be the blind spot of the marketing theory on
hand. Against the background of high investments in bonus programs and
their rewards on the one hand and unclear reasons for the different success
of bonus sets on the other hand this is an unsatisfactory situation.
The author Sebastian Grosser gives a reward management oriented introduction
into the bonus program theory on hand and how rewards management
is integrated in such a bonus program. He presents basic rules for successful
rewards management as well as advantages and disadvantages of different
rewards types. Criteria to select the right rewards get explained. Furthermore
the author gives advices how to set up a successful and payable rewards
scheme. Also the results of a short online survey get presented to back up the
theoretical conclusions.
The book is of help and interesting for everyone who is working on or with
bonus programs or generally interested in the topic of customer retention
management.