Relationship Building In Retail Setting

Name: Relationship Building In Retail Setting
Brand: OMNIScriptum
SKU: 6048915072
Price: 1032 RUB
Availability: InStock

Артикул Маркета

6048915072

ISBN

9783659536083

Обложка

мягкий

Бумага

офсетная

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Relationship Building In Retail Setting

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1 997 ₽

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7 окт, по клику 0 ₽

Москва

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Москва

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Т8 Издательские Технологии

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Описание

Печатная книга «Relationship Building In Retail Setting» в мягкой обложке, язык - английский. В книге 84 страниц, она напечатана на белой офсетной бумаге плотностью 80 г/м². Формат издания — 152x229 мм. Все книги аккуратно упаковываем в прочный трёхслойный непрозрачный картонный конверт.
This ground breaking book on retail operations using the relationship marketing approach will open new horizons for retail managers in running their store operations with effectiveness and efficiency. Identifying relationship marketing within the retail domain has been the major contribution of this initiative by the authors. The small time tips at the end of each chapter will make the reading for the retail managers comfortable and easy for application. The authors tried to highlight the importance of understanding the practicing relationship marketing to gain consumer insights and confidence. As the chapters evolved, the readers will start to get into the world of application oriented retailing and will start to comprehend the importance of relationship marketing in retail industry. The authors tried to shed light on applying relationship marketing techniques and approaches in formulating retail strategies, both in the short term as well as long term perspectives. Important day to day retail terms will assist the readers of this book to practice and apply their expertise as successful retail operations managers, while attaining consumers brand loyalty.